Figma is essentially used for web designing, and when it’s about Marketing designs it is great in creating eye-catching campaigning assets. A marketing design in Figma mostly revolves around the different products the company wants to sell through the website and showing the previous customer data, buying and selling etc. In this article we will learn how to create beautiful & aesthetic designs for marketing projects.

What is Market Campaigning?

Market Campaigning is the process of selling a product or a entrepreneurial asset to the customers in an engaging way to get more insights about the audience and increase the rate of consumers. It does not solely revolve around advertising, or campaigning with posters or promotional content. It is a form through which the owners of the product can reach out to the customers. For eg. Web designing or publishing a website related to this can be a great way to reach out users and create a widespread popularity for the product. It can be used to promote a business goal or objective and great designing tactics help in achieving this to do so.

Importance

1. Good marketing designs are essential as they help in gaining more customers & engaging with them in a more interactive way.
2. For sale purposes also the marketing designs are essential. As many websites offer both the options of selling and buying.
3. It allows to get product reviews since there are sections of feedback & testimonial on the website designs.
4. It enhances UX (user experience) since in order to promote a brand entity, the web designers try to come up with more enhanced & interactive designs for the users.
5. Creating eye catchy assets for marketing helps in establishment of digital connection & engagement in this digital era.

Benefits of Market Campaigning?

Since market campaigning is not only limited to advertisements, it has several other benefits than the existing ones that happen to occur during advertising, such as follows:

• It helps in getting product reviews & caters to a larger audience, rather than the traditional old method of advertisement by distributing pamphlets.
• It is used in order to achieve a particular business goal or strategic innovation through websites, designs, posters etc.
• It helps in gaining a better ROI – Return on Investment. Basically it has a benefit of gaining more over investing less since a good campaigning requires only a small set of ideas & knowing how to apply them through designs & videos help achieve the goal of a sustainable product ad.

Steps to create

1. Wireframe components (Header, Main, Footer)

The wireframe components are essentially the header, footer and a main section. Try to maintain a uniform color composition throughout the wireframe elements. Specify some navigation bar contents in the header & add content for the main section alongwith an image. Use contrasting colors to add more stress on the elements, for eg. use orange & blue mixture for background color and text color. Add a footer with light background color with a few dummy links.

Wireframe

2. Products Section

Add a heading for the products section & in this only specify what the website is offering to it’s customers. For eg. For a coaching website, the website could offer tuition & classes. Along with that it would also want to specify it’s vision & goal in making the website & thus, forming the product for marketing.

Products Section

3. Testimonials Section

The Testimonials section is a review section of the customers and this is essential for an impartial service to all. A section with the account holder’s name and his/her profile picture would do good for the reviews. This helps the users gain an insight about the website & whether the product it offers is a quality one or not.

Testimonials Section

4. Pricing Section

The pricing section offers several plans for the website product. In allows the users to think over different packages it provides, such as, the professional package or the basic package etc. For the coaching website, let’s say for example it provides two packages, one professional & the other one is basic. Then the pricing section would specify the rates of both the packages along with it’s details specified in a readable & points format.

Pricing Section

5. Contact Section

The contact section is a type of feedback section which the consumer would want to provide other thNat the reviews. Any feedback related to improvement of service, or an individual feedback is sent through this section. This section contains a form with name and other credentials such as email id and a feedback input section alongwith a submit button.

Contact Us

Properties

1. Marketing designs must consists of several product research sections, that inform the customer about the type of product the company wants to sell through the marketing design.
2. Pricing section is the most essential section of the marketing design. It involves different sets of amounts for different domains, including the cheapest to the most expensive one. Any offers or discounts are also displayed in this section.
3. CTA Page, that is, Call to Action is a guide to the users for landing page, sign up page, and where they can process their payments.
4. A marketing design page has to contain a testimonial page which briefs in the reviews about the product of every customer, as in what did the customer feel after buying the product, how was the product quality etc.
5. The teams page & careers page is however optional and it only depicts whether the marketing website offers any sort of employment or not.

Conclusion

Thus, creating good marketing designs are essential that can attract customers online. It helps in engaging with customers online & in lesser resources, one can gain popularity for his/her product. Using the above screenshots & steps, one can get an idea about creation of marketing designs and with some refinements & changes, your next marketing design is also going to be great!