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For search engine optimization strategies, keeping track of search engine rankings is important. SERP (Search Engine Results Page) tracking tools, allow you to track your keyword rankings and competition. Given that they provide marketers with a complete guide on how your keywords are performing plus the competitive analysis, these top tools like Ahrefs, SEMrush, and Moz will not go out of fashion any day. The best SERP tracking tools are important to include in your SEO strategy in 2024.
With that in mind, we take a look at the best SERP tracking tools of 2024. Now let’s walk you through the top SERP tracking tools, what each of them provides, and how they can be beneficial to your SEO efforts. Marketers, business owners, and SEO specialists: there is something here for all of you to use to pick the best SERP tracking tool.
| Tool |
Category |
Best Feature |
Pricing |
Rating |
| SEMrush |
All-in-One SEO Suite |
Extensive keyword research tools |
Free plan; Paid plans start at $129.95/month |
4.7/5 |
| Ahrefs |
SEO Suite |
Comprehensive backlink analysis |
Paid plans start at $99/month |
4.8/5 |
| Mangools |
SEO Suite |
City-level SEO data |
Free plan; Paid plans start at $19.90/month |
4.5/5 |
| SE Ranking |
SEO Suite |
Affordable and feature-rich |
Paid plans start at $44/month |
4.6/5 |
| SEO PowerSuite |
Desktop SEO Tools |
Historical data analysis |
Free plan; Paid plans start at $299/year |
4.3/5 |
| Nozzle |
Rank Tracker |
Data visualization capabilities |
Free trial; Paid plans start at $49/month |
4.4/5 |
| Advanced Web Ranking |
Rank Tracker |
Real-time information updates |
Free trial; Paid plans start at $89/month |
4.5/5 |
| Moz Pro |
SEO Suite |
User-friendly interface |
Free trial; Paid plans start at $99/month |
4.4/5 |
| Pro Rank Tracker |
Rank Tracker |
Local tracking in any country and language |
Free plan; Paid plans start at $49/month |
4.2/5 |
| AccuRanker |
Rank Tracker |
Fast and accurate rank tracking |
Free trial; Pricing starts at $116/month for 1000 keywords |
4.3/5 |
Why SERP Tracking is Essential in 2024
Search engines and algorithms are always changing, making it crucial to keep track of your keyword rankings. Accurate rank tracking is key in a competitive digital world. SERP tracking tools help you monitor performance and refine your SEO strategies.
Knowing your rankings helps you optimize content and attract more visitors to your site. By using SERP tracking in 2024, you can stay ahead of the competition and maintain visibility in search results.
Here is the list of some of the top SERP tools:
SEMrush
SEMrush is one of the best tools for tracking your SERP rankings. It is a user-friendly tool that can quickly track the position of your pages and domain rankings. This platform was developed by Oleg Shchegolev in 2008. SEMrush does just about everything you could ask an SEO tool.
Availability– It is accessible for both iOS and Android smartphones.
SEMrush Features
- It can monitor relevant keywords, domains, and competitors on Google
- Integrates well with Google Analytics and Looker Studio
- It can identify keyword cannibalization issues.
SEMrush Pros and cons
|
Pros
|
Cons
|
|
It has an easy-to-use dashboard
|
Relatively expensive
|
|
Massive range of SEO tools
|
Not recommended for beginners
|
SEMrush Pricing
It offers a free plan. There are three premium plans-
- Pro-$129.95/month
- Guru: $249.95/month
- Business: $499.95/month.
For current pricing, please visit the official website:: https://www.semrush.com/
Ahrefs
Ahrefs is an excellent tool that can be used for numerous related tasks, such as monitoring how web pages rank, gaining traffic, and much more. Dmytro Gerasymenko is the man behind launching this app; he wanted the users to get the exact number of search traffic clicks that lead to your website.
Availability– It is available on Windows, macOS, and desktop platforms.
Ahrefs Features
- It allows data segmentation
- Enables users to schedule automated scans at regular intervals
- Users can compare their keyword positions against competitors.
Ahrefs Pros and cons
|
Pros
|
Cons
|
|
Allows users to track specific locations within countries
|
Cluttered interface
|
|
It can sort and filter large amounts of data
|
The search intent feature is poor
|
Ahrefs Pricing
It has four paid plans-
- Lite- $99/month
- Standard- $199/month
- Advanced- $399/month
- Enterprise- Contact sales team.
For current pricing, please visit the official website:– https://ahrefs.com/
Mangools
Peter Hrbacik founded Mangools, which is one of the best tools for SERP rankings. All of its tools are modern and highly responsive. The unique thing about this platform is that you get notified of important rank changes by sending an email.
Availability: It is available on the web.
Mangools Features
- Its SERPWatcher feature tells your site’s organic traffic potential
- It enables to do SERP competitor analysis
- Its ‘Performance Index’ monitors your current keyword positions and search volumes.
Mangools Pros and cons
|
Pros
|
Cons
|
|
Easy to use
|
Poor customer service
|
|
Provides city-level SEO data
|
Inaccuracy of backlink results
|
Mangools Pricing
It offers a free plan. There are four paid plans-
- Mangools Entry- $19.90/month
- Mangools Basic- $29.90/month
- Mangools Premium- $44.90/month
- Mangools Agency- $89.90/month.
For current pricing, please visit the official website: https://mangools.com/
SE Ranking
SE Ranking was developed by Valery Kurilov to assist users in optimizing their websites for search engines. It can track your competitor’s keywords, based on which you can find fresh opportunities and analyze how you can be better than them.
Availability: It can be used on both iOS and Android.
SE Ranking Features
- Provides users with cannibalization reports
- It can provide helpful information, such as traffic forecast, average position, etc.
- It also provides social media marketing tools.
SE Ranking Pros and cons
|
Pros
|
Cons
|
|
It allows backlink monitoring & checking
|
A steep learning curve for beginners
|
|
It can evaluate your content score against your competitors
|
It cannot share a project between several subaccounts
|
SE Ranking Pricing
It offers a free trial. There are three paid plans-
- Essential- $44/month
- Pro- $87.20/month
- Business- $191.20/month.
For current pricing, please visit the official website: https://seranking.com/
SEO PowerSuite
SEO PowerSuite is one of the best desktop-based applications developed by Aleh Barysevich. It is an ideal app for you if you want to analyze and keep track of your organic search competition. This tool offers an affordable and reliable rank tracker with numerous functionalities.
Availability: It works on Windows, Mac, and Linux.
SEO PowerSuite Features
- It provides users with historical data analysis
- Integrates well with SEO PowerSuite tools
- Users can track keyword rankings in specific geographic locations.
SEO PowerSuite Pros and cons
|
Pros
|
Cons
|
|
It offers competitor analysis
|
Lo-fi design
|
|
Provides real-time updates
|
It runs from desktops rather than browsers
|
SEO PowerSuite Pricing
It offers a free plan. There are two paid plans-
- Professional- $299/year
- Enterprise- $499/year.
For current pricing, please visit the official website: https://seranking.com/
Nozzle
Nozzle is one of the most powerful rank trackers, developed by Derek Perkins, Joe Bergevin, and Tanner Linsley in 2014. The noteworthy feature of this platform is its data visualization capabilities. It also provides comprehensive reporting widgets on your dashboard, so it becomes easy for you to understand and monitor keyword ranking data.
Availability: It is available on the web.
Nozzle Features
- Users can schedule data pulls
- You have the option to customize your dashboard
- It provides an interactive screenshot to estimate CTRs and traffic.
Nozzle Pros and cons
|
Pros
|
Cons
|
|
Provides detailed reporting widgets within the dashboard
|
Steep learning curve
|
|
It includes all features in all the paid plans
|
No white-label reporting
|
Nozzle Pricing
It offers a free trial. There are four paid plans-
- Basic- $49/month
- Advanced- $99/month
- Pro- $249/month
- Pro Plus- $499/month.
For current pricing, please visit the official website: https://nozzle.io/
Advanced Web Ranking
Advanced Web Ranking is one of the best tools for tracking SERP rankings, founded in 2002 by Philip Petrecu. It can generate effective keywords and can also strategize content plans. This tool is designed especially for experienced users, particularly for large agencies with numerous clients.
Availability– It is a web-based rank-tracking software.
Advanced Web Ranking Features
- It allows you to investigate your top-performing competitors & their metrics
- You can track rankings daily and on-demand for any search engine and location
- It also allows you to monitor your rankings on YouTube, Amazon, and country-specific search engines.
Advanced Web Ranking Pros and cons
|
Pros
|
Cons
|
|
The information is updated in real-time
|
Mobile site tracking is missing
|
|
Provides detailed reporting
|
Limited Features
|
Advanced Web Ranking Pricing
It offers a free 30-day trial. There are four paid plans-
- Pro- $89/month
- Agency- $179/month
- Enterprise- $449/month
- Custom- $630/month.
For current pricing, please visit the official website: https://www.advancedwebranking.com/
Moz Pro
Moz Pro was created by Rand Fishkin and Gillian Muessig in 2004. It is a reliable rank-tracking tool that integrates with more third-party apps than any other product. It is very easy to use; you just need to enter the domain you want to track along with the keywords, and it will provide you with its current ranking, SERP features, and much more.
Availability: It is a web-based application.
Moz Features:
- It provides you with a page optimization score
- Users can save keyword lists that you can track and update as required
- It provides alerts if there are any issues on your site.
Moz Pros and cons
|
Pros
|
Cons
|
|
You can track competitors’ keyword ranking
|
Lo-fi interface
|
|
It updates your daily ranking
|
Can be complex to use for new users
|
Moz Pricing
It offers a free trial. There are four paid plans-
- Standard- $99/month
- Medium- $179/month
- Large- $299/month
- Premium- $599/month.
For current pricing, please visit the official website: https://moz.com/
Pro Rank Tracker
Pro Rank Tracker is an excellent tool for tracking keyword ranking swiftly and accurately. Recognized as a highly specialized SEO rank-tracking tool, Pro Rank Tracker offers thorough reports and is capable of tracking your important metrics seamlessly.
Availability– It can be used on desktop, Android, and iOS.
Pro Rank Tracker Features
- Enables users to track keyword rankings on various search engines
- It automatically generates and sends customized white-label reports
- Users can track rankings on Google, Bing, Yahoo, YouTube, and Amazon sites.
Pro Rank Tracker Pros and cons
|
Pros
|
Cons
|
|
It supports all Google websites
|
Free plan has limited features
|
|
You can do local tracking in any country and any language
|
It is not a comprehensive tool
|
Pro Rank Tracker Pricing
It offers a free plan. There are three paid plans-
- Starter- $49
- Pro- $109
- Agency- $180.
For current pricing, please visit the official website: https://proranktracker.com/
AccuRanker
AccuRanker is one of the fastest and most accurate rank trackers, founded by Henrik Jørgensen and Christian Pedersen in 2013. This tool is ideal for experienced SEO agencies that need to manage numerous websites.
Availability: It is a web-based application.
AccuRanker Features
- It supports Google, Bing, YouTube, Yandex, and Baidu
- Provides a forecast of monthly search volume for the given keywords
- The platform integrates with Google SEO tools.
AccuRanker Pros and cons
|
Pros
|
Cons
|
|
You can tag and star your most important keywords
|
Lack of personalization
|
|
It allows you to add as many domains as you like
|
Confusing user-interface
|
AccuRanker Pricing
- It offers a free trial. They charge $116/month for every 1000 words.
For current pricing, please visit the official website: https://www.accuranker.com/
Conclusion
Using SERP tracking tools in 2024 is essential for maintaining a competitive edge in digital marketing. These tools provide vital insights into keyword rankings and help you adapt to changes in search engine algorithms.
By choosing the right SERP tracking tool, you can improve your SEO strategies, boost website traffic, and stay ahead of your competitors. Make an informed decision and select a tool that meets your specific needs for the best results.
The best SERP tracking tools in 2024 include Ahrefs, SEMrush, and Moz. These tools offer comprehensive features for tracking keyword rankings, analyzing competition, and optimizing your SEO strategy.
Why is SERP tracking important for SEO?
SERP tracking is crucial for SEO because it helps you monitor your keyword rankings, understand changes in search engine algorithms, and adjust your strategies to stay ahead of competitors. Accurate rank tracking ensures you can maintain and improve your visibility on search engines.
SERP tracking tools work by automatically checking and recording the positions of your keywords in search engine results pages (SERPs). They provide insights into fluctuations, historical data, and competitor rankings to help you make informed decisions about your SEO efforts.
Yes, SERP tracking tools can significantly improve your website’s performance. By providing detailed reports on keyword rankings and competitive analysis, these tools help you identify areas for improvement, optimize content, and enhance your overall SEO strategy.
When choosing a SERP tracking tool, look for features such as accurate rank tracking, competitor analysis, keyword research capabilities, detailed reporting, and integration with other SEO tools. These features will ensure you get the most value and insights to boost your SEO efforts
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