Music lovers, rejoice! Spotify, the ubiquitous music streaming giant, is venturing beyond playlists and podcasts. In a surprising move, Spotify has begun a pilot program in the UK offering video learning courses. This experiment broadens Spotify’s horizons, transforming it from a pure entertainment platform into a potential hub for educational content.

In short:

• Spotify is testing video learning courses as part of a new pilot program in the UK.
• Users can access free introductory lessons and choose from various categories like music production, business, and wellness.
• This experiment marks Spotify’s foray into educational content, potentially expanding its user base and revenue streams.

What are Spotify Video Learning Courses?

Spotify is testing the waters of video learning courses in a pilot program for UK users. This experiment offers access to educational content in various content categories like music production, business, and wellness. Partnering with learning providers, Spotify allows users to explore these topics through a freemium model. You can try at least two lessons for free before deciding to purchase full access and develop new skills!

Video Learning Courses Available on Spotify

Spotify’s ongoing pilot program in the UK is shaking things up with the introduction of video learning courses. Partnering with established educators like BBC Maestro, Skillshare, Thinkific Labs, and PLAYvirtuoso, Spotify offers a diverse range of educational content categorized into four main content categories:

• Master Your Craft (Make Music): Budding musicians, producers, and DJs can refine their skills with courses on music production software, songwriting techniques, or DJing fundamentals.
• Unleash Your Creativity (Get Creative): Explore photography, graphic design, writing, or animation and ignite your inner artist.
• Level Up Your Skills (Learn Business): Sharpen your professional edge with courses on marketing, finance, entrepreneurship, or leadership.
• Invest in Yourself (Healthy Living): Focus on your well-being with courses on nutrition, yoga, meditation, or stress management.This experiment uses a freemium model, allowing you to try at least two introductory lessons per course for free.

This lets you gauge the content and see if it aligns with your skills development goals before committing to a full purchase.

How to Access Spotify Video-Based Learning Content

Step 1: Look For A New Icon On Your Spotify Home Screen (Mobile) Or Browse Tab (Desktop).

Step 2: Use The Search Bar And Type “Learning Courses” Or Specific Course Names.

Step 3: Explore The “Browse” Section.

Step 4: Go To The “Learning Courses” Category.

Currently, only Spotify users in the UK can participate in this experiment.

Pricing and Payment: A Freemium Approach

Spotify employs a freemium model for its video learning courses. Both free and premium subscribers can access at least two introductory video lessons per course. This allows users to sample the content and gauge their interest before committing further.

For full course access, users will need to pay an additional fee. It’s important to note that due to app store regulations, these course purchases cannot be made directly within the Spotify app.

Benefits of Video-Based Learning on Spotify

The integration of video learning courses into Spotify offers several potential benefits:

• Convenience: Users can access educational content seamlessly within their existing Spotify app, eliminating the need to switch between different platforms.
• Curated Content: Spotify partners with reputable learning providers, ensuring high-quality and trustworthy educational content.
• Variety of Subjects: The diverse range of courses caters to a wide audience with various interests.
• Freemium Model: Free introductory lessons allow users to try before they buy.

What Does This Mean for the Future of Spotify?

Spotify’s foray into video learning courses signifies a potential shift in its business strategy. By offering educational content, Spotify can attract new users and diversify its revenue streams. This experiment can pave the way for a future where Spotify becomes a one-stop shop for entertainment, podcasts, audiobooks, and now, even learning.

Video-Based Learning Impact on Online Learning Landscape

The success of Spotify’s video learning pilot program could influence the online learning landscape in a few ways:

• Increased Competition: Established online learning platforms might face increased competition from entertainment giants like Spotify.
• Focus on User Experience: The integration of learning within a familiar platform like Spotify could emphasize user-friendliness and accessibility in online education.
• Collaboration Potential: This experiment might open doors for future partnerships between entertainment platforms and educational institutions.

Conclusion

Spotify’s pilot program with video learning courses in the UK is a fascinating experiment. This new approach offers users a freemium model to explore a wide range of educational content across various content categories (music production, business, wellness, etc.) through partnerships with established learning providers. While the long-term impact on online education remains to be seen, this experiment has the potential to redefine Spotify’s position as a platform for not just entertainment, but also skills development through engaging video learning courses.

Spotify Video Learning Courses – FAQs

Is Spotify a good platform for learning?

Yes, Spotify’s pilot program with video learning courses offers a freemium model for exploring various topics. However, the platform is still in the experimental stage (UK only) and may not offer the depth of dedicated learning platforms.

Can you learn a language on Spotify?

While there aren’t specific language learning courses yet, some content in the “Get Creative” category might touch on language skills (e.g., writing courses).

Are Spotify Video Learning Courses Good?

The quality can vary as content comes from various partners. The free introductory lessons allow you to assess the course’s suitability for your learning goals.

Who are the partners for Spotify’s video learning courses?

Partners include BBC Maestro, Skillshare, Thinkific Labs, and PLAYvirtuoso.

What is Spotify video?

As of now, video content on Spotify is restricted to the pilot program offering video learning courses (UK only). Music videos are not yet widely available.

Will Spotify video courses be available in the US?

The pilot program is currently in the UK, and there’s no official announcement regarding a US rollout.

What are the different categories of Spotify video courses?

The courses are categorized into four main themes: Make Music, Get Creative, Learn Business, and Healthy Living.

Are Spotify Video Learning Courses free?

Yes and no. You can access at least two introductory lessons per course for free. Full course access requires an additional purchase outside the Spotify app.