Sending Newsletters through Gmail can be a game-changer for your email marketing strategy. Whether you’re a small business owner, a blogger, or just looking to keep your audience updated, Google newsletters offer a user-friendly and effective solution. In this article, you’ll learn the process of creating and sending an email newsletter using Gmail, with newsletter email examples.

You’ll learn about the best practices for Gmail newsletter design, how to segment Gmail lists for newsletters, and how to make newsletter templates in Gmail. Discover the secrets to successful Gmail campaigns and make the most of Google’s powerful email tools to enhance your marketing efforts with Google newsletters. Let’s get into Gmail campaigns and see how easy it is to get started with your Google newsletter today

How to Send Newsletters in Gmail

How to Send a Newsletter in Gmail

Gmail isn’t typically used for large-scale email marketing, but for smaller operations, it can make a significant difference in how professional your emails appear. Here are a few ways to send newsletters in Gmail,

Gmail’s Built-in Newsletter Templates

Gmail now offers built-in email newsletter templates. Follow the step-by-step procedure given below for your reference,

Step 1: Open Your Gmail and Compose a new Mail

Open Gmail, Compose a new Mail, and click the “Choose layout” icon at the bottom of a new email.

Open Gmail>> Compose a new mail>> Click on change layout icon

Step 2: Choose a layout from the default layout option

Gmail offers few default newsletter templates to send via email. Cick on the Edit button and create your own and desired template.

Choose the Newsletter layout

Step 3: Customize your layout using the given options and Click on Insert Button given at the bottom

After choosing the layout, customize the layout by adding your logo, colors, fonts, and footer details.

Customize your Newsletter layout

Step 4: See the results of Email Newsletter in Your Gmail

Your Gmail Newsletter is inserted successfully, now edit as needed.

Output

Step 5: Click on the Newsletter to changes the Image or Insert links

Click on any part on the Email newsletter to edit it. Then, change the image, add links, edit alt text, or remove the section entirely.

Click on the Newsletter to See the link

How to Send Newsletter in Gmail with Customized Layouts

Sending a newsletter in Gmail with customized layouts allows you to create professional and visually appealing emails that engage your audience. By utilizing HTML templates and Gmail’s features, you can design, personalize, and distribute your newsletter efficiently. Follow these steps to enhance your email communication and keep your subscribers informed.

Customize Email Layouts in Gmail

Step 1: Select a layout icon at the bottom of a new email

Click on the Template Icon

Step 2: Click on Default Styling

Click on Default Styling

Step 3: Choose your Color Palette

Under “Logo, Colors & Fonts,” upload your logo and select your preferred colors and fonts. You can use a hex code for the color, but font choices are limited to Gmail’s standard options.

Step 4: Click on Footer Details on the left Bar

Under Footer details, add your business name and address, at minimum.

Add your Business Details

Step 5: Add Links Under Links Tab and Click on Save Changes

Add Links Under Links Tab

Step 6: Choose the Layout and Click on Edit Layout

Whenever you go to the main screen, all the layouts will be tailored to match your brand. This also saves you the trouble of having to recreate your footer each time.

Choose the Layout and Click on Edit Layout

Step 7: Customize the News Letter and Click on Insert Tab

Personalize the newsletter to your liking by adding your text and images, then click Insert.

Customize the News Letter and Click on Insert

Step 8: Click on Edit (Pencil) Icon or Click on Send button

Click on Edit (Pencil) Icon or Click on Send button

Click on Edit (Pencil) Icon or Click on Send button

How to Add Newsletter in Your Gmail

Step 1: Open Google Docs, Go to Templates Gallery and Select Newsletter Template

Open your Google Docs and go to Google Docs template Gallery. Then Choose the Newsletter template for customization.

Open Google Docs > Go to Templates Gallery > Select Newsletter Template

Step 2: Choose a Newsletter Template and make changes to it (e.g., Geometric, Lively, or Plum)

Personalize your newsletter template for Gmail to make it more effective.

Choose a Newsletter Template and make changes

Step 3: Draft your newsletter in Google Docs

Once you’re done with customizing your chosen template and adding the content, it’s time to move them to Gmail. Use keyboard shortcuts to do the same. ‘Ctrl+A’ will select all of your copy and photos. ‘Ctrl+C’ will copy it.

Step 4: Go back to Gmail compose your email and Send

In Gmail, click ‘Compose’. An empty email should open. Use ‘Ctrl+V’ to paste your email newsletter. Sending newsletters with Gmail is super easy. But, don’t forget to proofread and check for errors one final time. When you’re satisfied, click send.

Compose Email > Send

How to Make Email Newsletter More Effective

To create effective Gmail email newsletters, consider the following tips,

1. Review Successful Newsletter Examples: Look at well-executed newsletters to understand what works. Analyze their layout, content, and engagement strategies.
2. Evaluate the Need for a Newsletter: Determine if an email newsletter aligns with your goals. Consider its purpose of informing, engaging, or promoting.
3. Choose the Type of Newsletter: Decide on the format: educational, promotional, or a mix. Aim for 90% educational content and 10% promotional.
4. Set Expectations on Your Subscribe Page: Communicate what subscribers can expect. Highlight the value they’ll receive from your newsletter.
5. Get Creative with Subject Lines: Craft compelling subject lines to increase open rates. Use curiosity, urgency, or personalization1.
6. Focus on One Primary Call-to-Action (CTA): Keep your newsletter concise and guide readers toward a specific action. Make it clear whether it’s visiting a website, downloading content, or making a purchase.

Gmail for Email Marketing

Using Gmail for email marketing is generally not the best option. While Gmail is great for personal and small group communications, it lacks the advanced features needed for effective email marketing. Here’s the point you can consider while choosing Gmail for Email Marketing,

• Limited Features: Gmail lacks advanced tools needed for effective email marketing.
• Basic Communication: It’s great for personal and small group emails but not for marketing.
• No Advanced Tools: Professional platforms offer better campaign creation and management.
• List Segmentation: Dedicated services allow for better list segmentation.
• Performance Tracking: Professional tools offer detailed performance tracking.
• Inbox Delivery: Email marketing services ensure better inbox delivery.
• Better Options: Consider using services like Mailchimp or Constant Contact for serious email marketing.

Conclusion

Exploring the art of sending newsletters through Gmail can enhance email marketing efforts. Follow the steps provided in this article to create engaging content, customize templates, and hit that send button. Remember, Gmail may not be ideal for large-scale email marketing, but for smaller operations, it can make a significant difference in how professional your emails appear.

FAQs – How to Make a Newsletter in Gmail

How to create an email newsletter?

• Choose an email marketing tool (e.g., Mailchimp, GetResponse).
• Define your newsletter’s purpose.
• Select a template and personalize it.
• Add content to the newsletter body.

How do I put a newsletter in the body of an email?

1. Use an email marketing tool with drag-and-drop editors.
2. Ensure mobile responsiveness.
3. Test compatibility across email clients.

How to create a mailing list in Gmail?

• Organize contacts into groups.
• Use labels or groups to segment contacts.
• When composing an email, select the relevant group.

Does Google have a newsletter feature?

Google does not have a dedicated newsletter feature, but you can use Gmail to send newsletters by creating and sending emails manually or by using third-party tools and extensions.

How to send an HTML newsletter in Gmail?

To send an HTML newsletter in Gmail:

1. Compose a new email in Gmail.
2. Switch to the HTML view by pressing Ctrl+Shift+I (Cmd+Shift+I on Mac).
3. Paste your HTML code.
4. Send the email to your recipients.