Table of Content

• What is Google My Business
• What is Google Ads
• How To Link Google My Business And Google Ads
• What Are Location Assets In Google My Business
• How To Create Location Assets
• Why to Link GMB & AdWords Profiles

Aspect	Google My Business	Google Ads
Purpose	Manages online presence for local businesses	Creates online advertising campaigns
Main Function	Displays business info in Google Search & Maps	Shows ads on Google Search, YouTube, and websites
Price	Free	Pay-per-click (PPC) or other bidding models
Target Audience	Local customers searching for your business	Targeted audience based on keywords, demographics, interests
Setup	Create and verify your business profile	Create ad campaigns, select target audience, and set budget
Visibility	Visible in local search results and Maps	Visible in search results, websites, and YouTube
Key Features	Reviews, business info, posts, photos	Text ads, display ads, video ads, remarketing
Analytics	Insights on searches, views, and actions	Detailed performance metrics and conversion tracking
Control Over Content	Direct control over business information	Creative control over ad content and targeting
Local SEO Impact	Enhances local search visibility	Does not directly impact SEO, but increases visibility through ads

How to Link Google Ads to Google My Business

Creating an account in Google Ads and Google My Business is much easier, but if you go one step ahead, you will get many benefits from the interconnection of these two. To boost your business, you must take this step. The following section highlights how to connect Google My Business and Google Ads.

Step 1: Create Google My Business Account & Google Ads Account With Same Gmail

First of all, make sure that you have a Google My Business Profile and Google Ads Account on the same Gmail. If you have both accounts on the same Gmail, it is the simplest way to link Google My Business and Google Ads. After following this point, you can continue the steps below.

Step 2: Log in to Google Ads on your PC

Integrating The Google My Business Location Into Google Ads

Step 3: Click on ‘Tools and Setting’ in the right corner

After logging in to Google Ads, you must click on tools and settings, as shown in the image below.

Step 4: Click on Location groups in the new window

A new window will open, from where you must click on Location groups, as shown in the image below.

Step 5: Click on the Add(+) icon

Now, you have to click on the add (plus) icon, as done in the image below.

Step 6: Name your location in the Location box

You need to name a location group now; in this case, let’s consider the name – new.

Step 7: Select the Available Business location

Once you enter the name of your location group, you have to select the business location available on your Google My Business.

Step 8: Picking The Appropriate Location

As you can see in the image below, three addresses are fetched from the Google My Business Profile; similarly, if you have added any or multiple locations, click on the one to which you want to integrate with Google Ads.

Step 9: Click on Save

After picking the location, click on save

Step 10: New Location is created

Now you will be redirected to the main page where you will see a new location group has been created with the name (in this case: new). Now, you can run ads in correspondence with Google My Business Profile.

What Are Location Assets In Google My Business

Location assets are the information fetched from the Google My Business Profile that contains each of the details provided under location details. These may include location on the map, opening and closing hours, contact information, etc. Adding a location asset is extremely useful for any business on Google. Below is how you can create a location asset.

How To Create Location Assets

Location assets are vital to increase the visibility of your business. Today, if a customer is looking for any service on Google, they will undoubtedly find a list, but only some will possess a proper location. The one with the area will surely attract the customer. So, there must be dedicated location assets on your profiles, and you can create them by following the steps below.

Step 1: Log in to the Google Ads account and click on campaigns

Log in to the Google Ads account and click on campaigns as shown below

Step 2: Now click on assets

Step 3: Click on (+) icon

Now click on plus icon (create asset) as shown below

Step 4: Select the location option

Now click on the location as shown in the screenshot.

Step 5: Click on “Link to business profile manager account that I know”

Here, you would get an option to ‘Link to business profile manager account that I know’; click on it.

Step 6: Select the GMB profile

Below, you will see your GMB’s profile; select the one

Step 7: Click on Continue

Click on continue option

Step 8: Choose the location on the next page

On the next page, choose the location that you want to add

Step 9: Click on Finish

After selecting the location, click on Finish

Why to Link GMB & AdWords Profiles

By linking your GMB and Google Ads profiles, you can optimize your local advertising efforts, attract more customers, and grow your business efficiently. Linking your Google My Business (GMB) and Google Ads (formerly AdWords) profiles offers several significant benefits:

• Enhanced Local Advertising: By linking GMB with Google Ads, you can create location-based ads that appear in local search results. This boosts visibility among nearby customers actively searching for your services or products.
• Improved Ad Performance: Integrating GMB with Google Ads allows you to add location extensions to your ads, providing essential information like your address, phone number, and directions. This increases the chances of attracting local customers and improving click-through rates.
• Better Insights and Analytics: Linking these profiles gives you access to detailed insights about how users interact with your ads and GMB listing. You can track actions like clicks, calls, and direction requests, helping you refine your marketing strategy.
• Increased Trust and Credibility: Displaying verified business information in your ads builds trust with potential customers. They are more likely to engage with businesses that have accurate and accessible contact details.
• Easy Customer Experience: Providing consistent information across your ads and GMB listing ensures customers have a smooth experience, making it easier for them to contact you or visit your location.
• Cost Efficiency: Targeting local customers more effectively can lead to higher conversion rates and better return on investment (ROI) for your ad spend.

Conclusion

Linking Google My Business and Google Ads is a powerful way to enhance your online presence and drive more traffic to your business. By integrating these platforms, you can improve your local search visibility, target the right audience with precision, and track performance metrics effectively. Follow our step-by-step guide to easily connect your accounts and maximize your advertising efforts. Boost your local marketing strategy today by linking Google My Business with Google Ads, and watch your business grow!

FAQs – Google My Business & Google Ads

Can I Link More Than One Google My Business Location to a Google Ads Account?

Yes, You can easily link multiple GMB locations to a Google Ads Account.

Will My Ad Performance Be Affected After Linking Google My Business And Google Ads Accounts?

No, your ad will improve in performance after linking these two elements.

Is It Mandatory To Have A Google My Business Verified Profile To Link It To Google Ads?

Yes, it is mandatory to have a Google My Business Verified Profile in order to link it to Google Ads.

What are the benefits of linking Google My Business to Google Ads?

Boost Visibility: Your ads can show your address, a map, or distance to your business.

Improve Ad Relevance: Your ads are more likely to appear in relevant search results.

Enhance Local Ads: It’s beneficial if you want to drive customers to a physical location.

Manage Easily: Manage your online presence and ads from one place.

Gain Insights: Get valuable performance insights to improve your ads.

How do I Create a Smart Campaign?

• Sign In
• Go to Google Ads
• Start a Campaign
• Set Your Goal
• Enter Business Info
• Create Your Ad
• Target Your Audience
• Set Budget
• Review and Publish