Scheduling a Google My Business (GMB) post is a powerful way to maintain a consistent online presence and engage with your local audience. By setting up your posts in advance, you can ensure your customers stay updated with the latest news, promotions, and events. Whether you’re a small business owner or a digital marketer, knowing how to schedule posts on Google My Business can significantly boost your local SEO, drive more traffic to your store, and enhance your overall marketing strategy.

In this guide, you are going to learn the simple steps to automate your GMB posts using top tools like Hootsuite, Buffer, and SocialBee, ensuring your content reaches your audience at the perfect time without manual effort. Discover how easy it is to keep your Google My Business profile active and engaging with scheduled posts.

How To Schedule Google My Business Posts

What Is Google My Business

Google My Business is a marketing tool that offers numerous elements for marketing your business, the most notable of which is posting your content. Users typically post their content in Google My Business, which is done instantly. Still, they do not get any option in Google My Business, with the help of which they can schedule their Post to be published at a specific time in their absence.

Post Scheduling Option In Google My Business

People often question whether the option of post-scheduling is available on the Google My Business dashboard. So the simple answer is no, and today, there is no post-scheduling option available in the latest updated version of Google My Business, with the help of which a user can schedule their Post. However, alternative ways are available, to schedule a post on Google My Business, which is possible through third-party platforms. One such platform is named Publer.

What Is Publer

Publer is one of the most considered tools that allows users to manage their social media accounts in one place. Today, most social media platforms can be connected with Publer and can bear the modifications not provided by default. Publer is typically used for scheduling and analyzing posts on multiple platforms such as Instagram, Twitter, Pinterest, Linked In, YouTube & few services of Google (including Google My Business).

What Are the Benefits Of Scheduling Posts on Google My Business

The benefits of scheduling posts on Google My Business include ensuring regular updates and capturing the audience’s attention at a particular time. Moreover, this activity leads to flexibility and consumes time. It also helps improve the visibility of your Account.

Google My Business Post Guidelines

Google My Business (GMB) posts are a great way to share updates, promotions, events, and more with your customers. To ensure your posts are effective and comply with Google’s policies, follow these guidelines:

Content Guidelines

Relevance: Ensure posts are relevant and valuable to your audience.

Accuracy: Provide accurate, clear, and concise information.

Originality: Use original content or properly attributed sources.

Image and Video Guidelines

Quality: Use high-quality images (min 400×300 pixels) and clear MP4 videos.

Relevance: Ensure media content is relevant and appropriate.

Link Guidelines

Relevance: Use relevant and secure (HTTPS) links.

Destination: Avoid linking to malicious or ad-heavy sites.

Post Types

What’s New: Share updates, new services, or business news.

Events: Promote events with date, time, and location.

Offers: Highlight promotions or deals with clear terms.

Products: Showcase products with descriptions and purchase links.

Frequency and Timing

Consistency: Post regularly but avoid spamming.

Timeliness: Keep posts current and update as needed.

Prohibited Content

Illegal Activities: No promotion of illegal products or services.

Discrimination: No content promoting hate or violence.

Spam: Avoid keyword stuffing and repetitive content.

How To Schedule Google My Business Posts for Free

Post-scheduling in Google My Business is generally done with the help of third-party tools, and one of the popular tools is named Publer. In the section below, readers can learn how to schedule the posts on Google My Business via a step-by-step guide using Publer.

How To Schedule Google My Business Posts Using Publer

To schedule a Google My Business post, you must create an account on Publer, connect it to your Google My Business listing, and finally start accessing your posts. The section below has been divided into two separate guides, the first with those to create and connect the Publer account and the later one to schedule a GMB post.

How to Create a Publer Account & Connect it to GMB

Before scheduling a post on Google My Business, you need to create a Publer account. You can create a publer account by following the steps below.

Step 1: Create a Publer Account & Connect it To Google My Business

To use Publer, access its official site, which is publer.io From the homepage, click on ‘Try the free version’. Once you have successfully signed up, you will have to log in to proceed further Now you have successfully created your Account on Publer, but to schedule posts, you must connect the Publer account to Google My Business.

Create a Publer Account & Connect It To Google My Business >> Sign Up

Step 2: Click on the Accounts option

Click on accounts to add your GMB account, as shown in the image below.

Click on Accounts option

Step 3: Click on the Add Account option

Now, you have to click on the Add Account option (+) sign.

Click on the Add Account option

Step 4: Then Click on GMB Profile

After clicking the add account button, you have to click on the Google My Business profile, as shown in the image below.

Click on GMB Profile

Step 5: Click on the Gmail linked to your Google My Business Account

On the next page, you will see the Gmail list on your device. Click on the Gmail linked to your Google My Business Account.

Click on the Gmail linked to your Google My Business Account

Step 6: Allow the Publer permission

In the next window, you will be asked to give Publer permission to access your GMB profile, tap on allow.

Allow the Publer permission

Step 7: Select the profile to add to Publer for Post Scheduling

In the next window, you will see Publer’s dashboard, and on the left side, select the profile to which you want to add to Publer for post scheduling (in case you have multiple GMB profiles with the same Gmail)

Select the profile to add to Publer for Post Scheduling

Step 8: Click on Go to Accounts button

Now click on the go to accounts button. You are finally at the Publer dashboard, where you can operate your GMB post-scheduling.

Click on Go to Accounts button

How To Schedule Google My Business

The guide below will help you schedule a post on Google My Business. Follow the step-by-step guide given below for your reference,

Step 1: Click on Create to Schedule a Post on GMB

To schedule a post, first of all, click on Create then Schedule a Post on Google My Business

Click on Create to Schedule a Post on GMB

Step 2: Input the text in the new window

Once you click on Create, a window will open where you have to input the text you want to post.

Input the text in the new window

Step 3: Customize your Text

Input the text, and if you want any modifications, such as changing it to italics, bolding it, or adding an emoji, you can use the buttons below.

• If you want to use hashtags, there is a separate button, for it, click on it and then enter the desired hashtags.
• Below, you can click on ‘click or drag and drop media’ to import a media file that is available on your device.

Customize your Text

Step 4: Upload media as per your need

Here, you will have multiple options to upload media; use any one of them. Once again, you will be redirected to the window after uploading the media You can click the no button to input a call to action button, as shown in the image below.

Upload media as per your need

Step 5: Choose any Call-to-Action buttons

You can select any of these call-to-action buttons by clicking on them.

Choose any Call-to-Action buttons

Step 6: Paste the link for visitors

Now anchor the link by pasting it to the input box; you want visitors to click on

Paste the link for visitors

Step 7: Preview the post

You can click on the preview to preview the Post.

Preview the post

Step 8: Schedule the post by clicking among three option

At last, you have three options at the bottom, as shown in the image: Draft, Schedule, and Post. To schedule the Post, you have to click on the Schedule.

Schedule the post by clicking among three option

Step 9: Choose the date and time

Once you have clicked on Schedule, at the next window, you have to enter the date and time when you want to schedule the Post.

Choose the date and time

Step 10: Click on Schedule

After entering the specific date and time, click on Schedule.

Click on Schedule

How to Post on Google My Business

Step 1: Sign In to Google My Business

• Go to Google My Business.
• Sign in with your Google account.

Step 2: Choose Your Business

• Select the business location you want to manage (if you have multiple locations).

Step 3: Create a Post

• In the left-hand menu, click on “Posts.”
• Click the blue “Create post” button.

Step 4: Select Post Type

• Choose the type of post you want to create:
• What’s New: General updates and news.
• Event: Information about an event.
• Offer: Special promotions or discounts.
• Product: Showcase specific products.

Step 5: Add Content

• Text: Write your post content. Be clear, concise, and engaging.
• Image/Video: Upload a high-quality image or video (JPG, PNG, or MP4).
• Call-to-Action: Add a call-to-action button (e.g., “Learn More,” “Sign Up,” “Call Now”).

Step 6: Preview and Publish

• Preview your post to ensure everything looks good.
• Click “Publish” to make your post live.

Tips for Effective Posts

• Use High-Quality Media: High-quality images and videos can attract more attention.
• Be Relevant and Timely: Ensure your posts are relevant to your audience and timely.
• Include a Call-to-Action: Encourage users to take action with clear and compelling CTAs.
• Monitor Engagement: Check the performance of your posts and adjust your strategy as needed.

Conclusion

Scheduling a post helps a lot if you have to manage your business online. The write-up must have enabled you to sort out an issue related to scheduling posts on Google My Business, and by following the steps above, you must have learned to schedule a post in Google My Business using a third-party Platform, Publer.

FAQs on Schedule Google My Business Posts

Can you Schedule Post on Google My Business?

There is no such option in Google My Business to schedule a post. You must have to use a third-party platform to schedule GMB posts.

How Can I Schedule Google My Post Easily?

You can easily schedule posts on Google My Business using third-party tools. The tool mentioned above is named Publer, and with the help of Publer, you can effectively schedule a GMB post.

Is Publer Safe To Use?

Yes, Publer is safe because it has been operating for a long and is considered one of the best platforms for managing social media handles.

How do I post my business on Google for free?

Visit Google My Business>>Sign in>>Add your Business

Choose Business Category>>Add Location>>Add Contact Info

Verify your business>>Complete your profile

How do I automate Google My Business?

Automating your Google My Business (GMB) tasks can save time and ensure consistent engagement with your audience. Here’s how you can automate various aspects of GMB:

Using Third-Party Tools

• Hootsuite
• Buffer
• SocialBee

Automating Posts

• Choose a Tool
• Connect your GMB Account>>Create and Schedule Posts